We’re thrilled to welcome and introduce the new members of the DCSL GuideSmiths Leadership team, as part of the recent merger of DCSL Software and GuideSmiths.

Mike Newall, Commercial Director - DCSL GuideSmiths

Mike Newall, Commercial Director

Mike joined GuideSmiths as Commercial Director in 2018, moving into the role of Managing Director in 2020, and has 20 + years of experience in Sales, Management and Leadership and building and growing high performing teams.

Mike oversees the Commercial Team at DCS GuideSmiths as Commercial Director, ensuring the successful delivery of all commercial activities in line with company goals and objectives.

Sophie Bruce, Operations Director - GuideSmiths

Sophie Bruce, Operations Director

Sophie joined GuideSmiths in 2019 and played a key role in preparing the business for the merge with DCSL, becoming DCSL GuideSmiths in 2021.

Sophie oversees all operational aspects of the group level company strategy, working closely with key stakeholders within the business to steadily and efficiently deliver against business goals and drive growth.

Sophie Bruce, Operations Director - GuideSmiths

Martin Henry, Sales Director - DCSL GuideSmiths

Martin Henry, Sales Director

Martin joined Guidesmiths in 2020 with 25+ years experience as a senior executive within tier 4 consultancies, M&A and large global corporations.

Martin oversees all Sales activities within DCSL GuideSmiths and Strategic sales across the group ensuring sales and margin targets are achieved and aligned to group strategy.

Victor Perez del Postigo, Delivery Director Spain - DCSL GuideSmiths

Victor Perez del Postigo, Delivery Director Spain

Víctor started his professional career 15 years ago as a software developer. Since then, he has held a number of different roles before becoming the Delivery Director of DCSL GuideSmiths in Spain.

As Delivery Director, his main goal is to maximise the satisfaction levels of our customers, as well as our developers. He thinks that the success of any business is when all parties involved feel happy and that’s when you get the best possible result.

Victor Perez del Postigo, Delivery Director Spain - DCSL GuideSmiths

Iria Mavji, HR Director Spain - DCSL GuideSmiths

Iria Mavji, HR Director Spain

Iria joined GuideSmiths in 2019 to build the HR department. As a people first company, building an HR team was crucial to ensure employee satisfaction, organic growth, professional career development as well as team engagement by maintaining company culture and values. Iria is responsible for taking care of the entire team based in Spain, together with Víctor.

The team will work closely with the CEO to deliver operational efficiencies and ensure the business’ high standards and service levels are maintained and where possible, exceeded.

DCSL GuideSmiths’ CEO, Nick Thompson, commented, “Mike, Sophie, Martin, Victor and Iria have joined at an exciting phase in DCSL GuideSmiths’ development. Their combined experience and specialised skillsets underpin the core pillars of the company values; delivering consistently excellent services to all our clients.”