Innovation Archives

10.03.2023

Conversion Rate Optimisation for a Greater User Experience

Conversion Rate Optimisation (CRO) is the practice of enhancing the user experience (UX) and user interface (UI) design of digital...

14.10.2022

What is DevOps and Why Should You Adopt its Approach?

If you work in a tech team, you may have heard the term ‘DevOps’ and even listened to respected colleagues...

06.09.2022

How to Choose the Best Healthcare CRM Software

CRMs are big business. Indeed, the healthcare CRM market alone is predicted to be worth almost $21.5bn (Around £18bn) by...

08.07.2022

How Software Helps the Healthcare Industry

In one of our previous blog posts we looked at digital transformation in healthcare with a focus on the specific...

22.03.2022

Patient Benefits of Digital Transformation in Healthcare

As part of the digital transformation series we ran throughout 2021, we looked at the changing face of healthcare and...

24.01.2022

Digital Trends to Watch Out For in 2022

Nobody could have predicted what happened to the working world in 2020. Industries of all kinds saw years’ worth of...

17.11.2021

What are the Digital Challenges Facing the Retail Sector in 2021?

With mass closures throughout 2020 and 2021 resulting in a reduction of the footfall of nearly 50% at its peak,...

11.11.2021

How Technology Can Improve Operational Efficiency

Being able to deliver a quality service, in as little time, and using as few resources as possible. That’s the...

11.10.2021

Money Matters: Digital Transformation in the Financial Services Sector

How can new technology help financial services businesses adapt and grow? We investigate. Following our recent post about digital transformation...

26.07.2021

Ones and Zeroes: How Banking is Doing Digital

The impact of digital transformation in the banking sector has, in recent years, been enormous. The growth in online connections...

15.06.2021

Going Digital: The Changing Face of Healthcare

The health sector finds itself in a third age of technological revolution. Some 70 years ago, health companies, in line...

11.05.2021

How Technology is Transforming the Retail Sector

The way the world buys and sells is constantly changing. Where owning the high street was once the goal for...

19.04.2021

The Impact of Digital Transformation on the Construction Industry

The second instalment in our regular series about digitising industries focuses on the construction industry and digital transformation. Like the...

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
AWSALBCORS	7 days	This cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
aqcamp	1 month	This cookie is used to customize the application behavior to user preferences.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
messagesUtk	1 year 24 days	HubSpot sets this cookie to recognize visitors who chat via the chatflows tool.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_gaexp	1 month 10 days 11 hours	Google Analytics installs this cookie to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
ADRUM_BTa	past	This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.
AWSALB	7 days	AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_CNWWV4VG3L	2 years	This cookie is installed by Google Analytics.
_gat_UA-3669062-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjTLDTest	session	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
ajs_anonymous_id	20 years	This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_user_id	never	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
hubspotutk	1 year 24 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_opt_expid	past	Set by Google Analytics, this cookie is created when running a redirect experiment. It stores the experiment ID, the variant ID and the referrer to the page that is being redirected.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Duration	Description
_ce.cch	session	No description
_ce.gtld	session	No description
_ce.s	1 year	No description
_dc_gtm_UA-3669062-1	1 minute	No description
_gaexp_rc	past	No description available.
_hjSession_1933882	30 minutes	No description
_hjSessionUser_1933882	1 year	No description
_obid	1 year	No description
adzab_all	1 month	No description
adzuna_epoch	1 year	No description
adzuna_in_your_inbox	1 month	No description
adzuna_session_ads	1 hour 30 minutes	No description
alr	30 minutes	No description
AnalyticsSyncHistory	1 month	No description
aqcamplast	session	No description available.
asst	30 minutes	No description available.
cass	2 hours	No description available.
cebs	session	No description
cebsp	session	No description
cookietest	session	No description
dcid2	2 years	No description
gdId	10 years	No description
gdsid	6 hours	No description
GSESSIONID	2 hours	No description available.
li_gc	2 years	No description
SameSite	past	No description available.
session	session	No description available.
trs	1 year	No description available.

Category: Innovation