Sports PLC is an online sports supplies retailer with operations in the UK and United States. Starting with a small selection of products sold through eBay, it grew into a multi-million-pound business offering more than 3,000 product lines at the time of the project. Its websites include The Sports HQ, Golf Outlets USA and Woodworm, serving customers on both sides of the Atlantic with sports equipment and related products.

Sports PLC’s original system had been designed for a much smaller business with around 100 product lines. Without built-in stock control, staff relied on manual checks that became increasingly difficult as the range and sales volumes expanded. Stock shortages and more complex purchasing requirements highlighted the need for a replacement. The business required a scalable platform connecting its websites, sales orders, inventory, purchasing and customer records, with accessible reporting across countries and reliable operation to support its growing dependence on online sales.

One Beyond developed a bespoke sales order processing platform using Microsoft .NET, connecting country-specific systems to a shared database application. We brought together sales, stock control, purchase orders, dispatch and customer relationship management, giving staff access to synchronised information across UK and US operations. Flexible reporting supported demand forecasting and stock planning, while mirrored infrastructure and failover systems strengthened availability. Continued development enabled new retail features, and ongoing support helped Sports PLC adapt the platform as its business and operational requirements evolved.